Heating season is here, ushering in a fresh opportunity for you to connect with customers and help meet their home-comfort needs. Today’s homeowners are more knowledgeable about their indoor environment and see the value in having solutions that enhance their satisfaction of their home.
- Most people now spend up to 87% of their daily time indoors*
- 37 million Americans are looking for home comfort improvement**
- The Indoor Air Quality (IAQ) market is expected to grow to $15B by 2022 – up $4B (36%) from 2017*
Simple questions can spur new sales
With the hectic holiday season just around the corner, your customers may adopt a “no news is good news” approach to their furnace and other indoor comfort systems. But with some simple questions, you can uncover deeper issues and open the door to new sales and service opportunities. Try these conversation starters:
“How much do you know about your home’s indoor air quality? Have you ever had it tested?”
- Remind them that mold and unseen air contaminants can affect their family’s indoor comfort and personal enjoyment – and they may not even realize it.
- Share this head-turning stat: According to the EPA, indoor air can be 2 to 5 times more polluted than outdoor air.
“How has the season’s drier indoor air affected you and your family? What solutions have you tried in the past?”
- Enlighten them with some facts: Proper humidity levels range from 40% to 60% during the winter, but some homes can sink to as low as 10%.
- Ask them if they’ve noticed symptoms of excessive dryness, such as dry or cracking skin, discomfort and frequent scratching with pets, and shrinking or cracking wood in the house – including furniture, doors, art frames and even musical instruments.
“Is your heating system ready for another winter? How long has it been since your last furnace tune-up?”
- Remind them that regular tune-ups can help optimize efficiencies, prevent costly breakdowns, and may be required to stay in compliance with a manufacturer’s warranty. If they agree to a tune-up, look for failing parts such as the fan motor, hot surface igniter and flame sensing rod.
- You can also ask if family members are getting the comfort they need when and where they really need it – like when coming home from school or work, or in their bedrooms when studying or sleeping at night.
Help homeowners achieve the “comfort trifecta”
This is a good time to inform homeowners that they don’t have to keep putting up with the troublesome issues of the past, or settle for less than optimal comfort. With your expertise and these Resideo solutions, you can address their seasonal challenges and deliver the comfort they’re looking for:
With the new Resideo AirCycle Program, you can use data from the AirCycle Pro Monitor to measure 6 key IAQ indicators, and build IAQ into every homeowner conversation. It helps your customers take control of their indoor environments while helping you take charge of your revenue stream.
Use our Advanced Electrode Humidifier to deliver on-demand humidification that protects people, pets and possessions throughout the entire home. It’s simple to install and its advanced self-diagnostics make it easy to service, too. Learn more now.
Recommend our T10 Pro Smart Thermostat with optional RedLINK™ Room Sensor to help homeowners to get a more ideal temperature in the rooms that matter most. In addition to offering scheduling capabilities for setback and energy savings, it allows homeowners to prioritize rooms, or use each sensor’s motion-detection technology to shift temperature priority automatically as people move around the house. The T10 delivers “just right” comfort, all season long. Learn more now.
Discover more innovative solutions to help you enhance your service and sales throughout the heating season. See what’s New, Now & Next from Honeywell Home.
*National Human Activity Pattern Survey (NHAPS), reported at buildinggreen.com
**Air Conditioning, Heating and Refrigeration Institute (AHRI), 2017